The brief for this project was to design a brand for Rachel Bonny using her name in some form. We liked the idea of 'Blossoms' as a sign of beauty after the Winter, new life, hope, and greater things to come. The identity is designed to be colourful and playful, but not childish. Using a variety of illustrated elements to represent the breadth of what play therapy can offer, we created a diverse identity of possibilities, with graphics that can be used for many different functions. We chose calmer shades of bright colours and the patterns carry across all of Rachel's graphics and printed materials. We absolutely loved working on this Good Sky Day project!
We are really excited to see Rachel's business flourish. It has great vision and values, and offers a much-needed service for children and young people to help them access the support they need.
XS SM MD LG