Pink Sky was commissioned to do a large piece of research on the M&S potato category, followed by a complete redesign and restructure of the potato category and its packaging.
Zespri is one of the world's leading horticultural companies and a category leader in supplying kiwifruit, providing high-quality, premium kiwifruit all over the world. Our goal has been to create further awareness of their kiwifruit and ultimately drive sales.
Marks & Spencer Adventures in Produce
Working in close conjunction with Marks & Spencer, Adventures in Fruit meets customers at shows, tasting events, press events, through blogging, social media, competitions, recipe generation, media coverage, bespoke promotional activities and celebrity interaction.
The Economic and Commercial Office of the Spanish Embassy commissioned Pink Sky to run a marketing campaign to promote its Picota cherry, which is awarded European Protected Designation of Origin status.