Graphic Design
Micro Insurance Company
"MIC Global, the Micro Insurance Company, was formed through the merger of TonkaBI, STP Insurance Services, and MicroEnsure which brings together resources, expertise and skills in underwriting, technology and distribution for micro insurance - MIC Global provides insurance to internet platforms, millions of micro & small businesses and to the 4 billion people on the planet that are currently unserved."
Deliverables
Illustration
Mural Design
We got in touch with MIC after the company produced a vision board to illustrate what the company does, its values, and its dreams for the future. This came off the back of a company vision day.
We love it when a company is open to ideas, and when MIC agreed to let us turn their vision into a three metre wide mural, we were so excited! Creating a bespoke illustration style for the project, we were able to illustrate what the company is and does through a series of simple and engaging images, capturing the ethos and essence of the business.
The finished mural serves as a background to Zoom meetings, and is a great talking point for the company, to explain its vision and purpose. It also appears on banners, business cards and communications.
One of the most important values for MIC is “Authenticity” - allowing people to be their authentic selves. We wanted to get this across by representing the views of everyone in the company. Erin designed and painted the mural with assistance from various team members and an adorable puppy!
