The Data Privacy Guys
Branding the Data Privacy Guys was a complex and engaging challenge involving strategy, research, creativity and structural hierarchy. Creating an umbrella brand that houses a suite of products for different markets, we used visual cues to link the whole branding system together. The result is a strong and cohesive identity that carries across all branding touchpoints.
- Pink Sky
The Data Privacy Guys are "your eye on data privacy compliance". Under the parent brand there are two suites of products, called "Compleye", which is a name we came up with to represent the strapline. A lot of strategic thinking went into developing company USPs, positioning statements, vision and value propositions, and of course the visuals. The results are smart, contemporary and approachable.