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info@pinkskydesign.com

Brand Identity

Zespri

Zespri is one of the world’s leading horticultural companies and a category leader in supplying kiwifruit. They provide high-quality, premium kiwifruit all over the world. Our goal has been to create further awareness of their kiwifruit and ultimately drive sales.

Deliverables

Integrated Marketing
Market Research
Photography
Film
Exhibition Graphics

Zespri SunGold Kiwi
Zespri SunGold Kiwi
Zespri SunGold Kiwi
Zespri Exhibition Stand
Zespri Exhibition Stand

Pink Sky has attended many consumer shows, gigs and exhibitions with Zespri. We designed and built stands, filmed and took photos, interacted with customers, conducted market research, and ran competitions. We also operated a smoothie bike, hosted brand ambassadors on the stands, and handed out goodie bags. We trained our promotional staff to a high standard to represent the Zespri brand, so that they could inform customers about the many benefits of Zespri Kiwifruit, particularly highlighting the Zespri SunGoldTM variety.

In 2019 we hosted a supper club at chef Marcus Bean’s Brompton Cookery School. Designing and implementing everything from the format of the evening, to the decoration of the venue, inviting journalists and influencers, and running live social media feeds throughout the event, this was an extremely successful showcase for Zespri and its products.

In collaboration with Zespri, Pink Sky has sold kiwifruit at every event that it has attended, raising over £10,000 for Mind, the mental health charity. It has been a pleasure to promote and support the vital work of this organisation, and to use our position in business to make a difference. We are very grateful to Zespri for enabling this partnership and for providing fruit to sell for this purpose.

Zespri Jigsaw
Zespri Jigsaw

“Thank you very much for last night, I think the supper club was a big success. I felt the venue and how it was laid out was fabulous you did a great job for us and captured what we were trying to achieve. We will be talking about the evening for months to come. We were delighted and you did us proud.”

Susan Barrow, Zespri

Zespri Selfie-Stand
Zespri Selfie-Stand